Why We Believe Sherpa Equipment Co. Has “The Edge”

 

The overland industry has grown massively over the past few years. Along with that growth has come an overwhelming number of roof rack companies, accessory brands, and products all competing for attention, and space on your truck. At a glance, many of the systems can look very similar online, but once you start using them the differences quickly start to appear.

At KRAVE Automotive, we are constantly working with products that need to survive harsh weather, rough roads, heavy gear and long trips into the back country. Reliability matters to us, and more importantly it matters to our customers.  

This is one of the reasons that we are such big fans of Sherpa Equipment Co. and the products they produce.

Sherpa refers to their philosophy as “The Edge”, and after working closely with their products and their team for years, we think that phrase perfectly represents what separates them from others in the industry.

Constant Evolution

One thing that stands out immediately with Sherpa is that they never seem satisfied with simply releasing a product and moving on.

They are constantly refining, improving, testing and revisiting their products to make them stronger, cleaner and more functional.

Premium Materials Matter

Sherpa uses 6061 aluminum throughout their rack systems rather than the weaker 5052 aluminum which is commonly found on other systems.

Their side plates, mounts and wind deflector are also significantly thicker than many competing racks, helping create an incredibly solid and confidence inspiring system.

These are not products built just to look good in photos. They are designed to actually be used.

Modular Systems Built Around Adventure

One of the things we love most about Sherpa products is how adaptable they are.

Their racks are designed to support a huge variety of accessories and configurations depending on how the vehicle is used. Whether someone is building a lightweight weekend camping setup or a fully outfitted expedition rig, Sherpa makes it easy to tailor the rack to the customer’s needs.

Their lineup of accessories includes:

• Side window accessory panels
• Recovery board mounts
  
• Awning brackets
• Rooftop tent mounts
• Light bar mounting systems
  

The modularity and adjustability of the systems are a huge reason why Sherpa racks continue to stand out.

 

Built by Enthusiasts

Another reason we respect Sherpa Equipment Co. so much is because the people behind the company genuinely live the lifestyle their products are built around.

Sherpa started with adventure enthusiasts, Toyota owners, and content creators who needed a rack system capable of carrying expensive gear and surviving demanding travel conditions. That original mindset still feels deeply rooted in the company today.

Every interaction we have had with the Sherpa team has been overwhelmingly positive. They are knowledgeable, passionate, responsive, and clearly proud of what they build.

In an industry where customer service and communication can sometimes be frustrating, Sherpa consistently goes above and beyond for their customers and dealers. That level of support matters.

Did we mention they have a purpose-built 4th Gen 4Runner race truck competing in the ULTRA4 4600 class? That alone tells you a lot about the people behind the brand.

Check it out: Sherpa Motorsports

These are not people building products purely for marketing photos or showroom vehicles. They are out using their equipment, testing it hard, and living the same lifestyle as the customers they build for.

At the end of the day, Sherpa Equipment Co. builds products that are thoughtfully engineered, incredibly durable, highly functional, and backed by a team that genuinely cares about what they create. That combination is becoming increasingly rare in today’s market, and it is something we at KRAVE strongly relate to and try to reflect in the way we approach our own work as well.

Enough said, these folks are rad, and we genuinely love seeing what they are building and getting into on the weekends.

 

If you have any questions about Sherpa Equipment Co. roof racks, accessories, or finding the right setup for your vehicle, our team at KRAVE Automotive would be more than happy to help. Feel free to send us an email, give us a call, or shoot us a message anytime.

-Cam @ KRAVE