Drawing from over 35 years of unparalleled operational experience in our planet’s harshest environments, the Arctic Trucks Toyota Land Cruiser 250 / Prado AT37 is a completely re-engineered yet perfectly daily drivable high-mobility vehicle that commands attention wherever it goes.

Taking the name from its 37” rubber, the AT37 will be specified in the Canadian market with Yokohama's G003 Mud-Terrain tyres, for more grip, toughness and wear performance across a wide range of conditions. These are wrapped around Arctic Trucks’ new retro-inspired ‘Heritage’ forged alloy wheels, which offer better strength to weight and feature a unique dual-valve design for greater flexibility to monitor and modulate tyre pressures.

Improved ‘suspension effect’ from the AT37’s taller, wider tyres is combined with a bespoke 2-way adjustable performance suspension system, providing increased travel and 40mm of lift. Developed in partnership with Dakar-winning specialists, R53 Suspension, large diameter monotube dampers feature high tensile hard chrome steel shafts, enhanced sealing and matched springs with hydraulic bump stops. Low friction, nano-enhanced oil flow is further optimised by R53’s proprietary OptiFlow technology, maintaining peak performance during the most mundane or exceptional of journeys.

To accommodate this significant increase in tyre size, Arctic Trucks have remained true to form by completely reprofiling the Land Cruiser’s frame, body, bodywork and drivetrain to balance maximum wheel/tyre and ground clearance with low centre of gravity. Combined with a wider track and extended wheelbase, this provides surprisingly comfortable, composed and direct on-road performance, while allowing the AT37 to venture with ease where others can’t.

Sharing unique design language with their extreme expedition vehicles, Arctic Trucks’ signature widebody flares incorporate a tyre pressure guide / central tyre inflation system connection recess in all four corners, while creating coverage, clearance and an unmistakable appearance that is noticed everywhere. Newly developed and contoured AT mud guards seamlessly integrate with the Land Cruiser AT37’s extended bodywork, providing ample protection during off-grid adventures.

Arctic Trucks’ usual attention to detail doesn’t stop there. Their robust extended profile side steps feature an extruded aluminium profile, high-grip rubberised inserts and durable end caps, for ease of replacement. These are complemented inside and out by distinctive Arctic Trucks black and lava badging and detailing throughout the bodywork, wheels and interior, which features unique gear selector and dash trims, together with premium AT interior mats and sill plates.

Concluding at the rear, the discrete 2” multifunction receiver hitch, common to most Arctic Trucks versions, enables quick, easy fitment of tow balls, winches, steps, seats, gear carriers, barbeques and much more; further maximising the AT37’s adaptability for the most leisurely or extreme situations.

As an official Toyota partner in multiple regions, Arctic Trucks will launch the Land Cruiser 250 / Prado AT37 from Q2 2025 as an official dealership-supplied version or direct customer conversion in Europe, North America, the Middle East and Africa. Thomas Cogez, TOYOTA Sales and Marketing Director, from CFAO (Africa) said:

“We are excited to announce our collaboration between CFAO TOYOTA and Arctic Trucks on this innovative new Land Cruiser Prado AT37. By combining TOYOTA’s world-renowned engineering excellence with Arctic Trucks' expertise in creating extreme off-road vehicles, we aim to deliver a next-level driving experience that will redefine performance and durability in challenging African terrains. Together, we are committed to pushing the boundaries of adventure and reliability, ensuring the Land Cruiser Prado and AT37 edition continues to lead the way in off-road capability.”

Over more than three decades Arctic Trucks have forged an unparalleled level of expertise in the re-engineering and conversion of four-wheel drive vehicles, setting a benchmark for quality, durability and reliability in the most remote and inhospitable environments on earth.

Arctic Trucks vehicles have achieved multiple world records and firsts, including being the first vehicles to reach the Magnetic North Pole (for Top Gear’s iconic 2007 ‘Polar Special’), the fastest overland journey to South Pole, longest distance expedition in Polar history, first expedition to drive through all 7 continents, first Antarctic crossing by passenger vehicle and the first wheeled vehicle in history to travel from the Magnetic North to the South Pole (successfully completed in December 2023).

Setting numerous time and distance benchmarks along the way, Arctic Trucks have also dramatically increased polar travel efficiencies; enabling personnel to remain ‘in field’ for far longer than previously, without need for resupply.

Drawing from this unrivalled expedition experience and developed to global automotive OEM and government standards, Arctic Trucks versions of some of the most popular 4x4 platforms are also sold officially through automotive dealerships worldwide. With over 20,000 vehicles sold to-date, they are equipped to deliver a finely tuned balance of confidence-inspiring handling and superior comfort, control and mobility, both on-and off-road; resulting in exciting, daily driveable vehicles which are truly ‘cool and capable’ over all terrains.

Staying true to its heritage of extremes, Arctic Trucks is today active in multiple global markets, from the Polar regions to the deserts of Africa and the Middle East - becoming world-renowned as THE benchmark for extreme off-road vehicles in any environment.

Whether for leisure or professional purposes, Arctic Trucks enable owners and operators to safely, successfully and efficiently ‘Explore Without Limits’, whatever the challenge.